Brian Micklethwait's Blog
In which I continue to seek part time employment as the ruler of the world.Home
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- Are London’s cranes about to depart for a few years?
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- New York construction cranes in action
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- An MP murdered
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Category archive: Advertising
Photoed by me yesterday, in Lower Marsh:
How soon before you will be able to take a smartphone photo of such a vehicle, and then, on your screen, press on the Twitter or Facebook squares, or on the website, and get there. Presumably, with that squiggly square, you can already do something like this.
That would certainly be an “intelligent advertising” improvement on what I have heard threats of, which is that adverts will change when they see you coming, to something they believe you are interested in. But I don’t believe that will happen any time soon, because how would you stop other people seeing what the advert thinks you are interested in? Leaving it up to you to investigate further, if you want to, will be much more civilised.
I love signs. They communicate a lot, by their nature, but they are not considered Art, so they aren’t preserved. They come and go, and stuff that comes and goes is how a photographer who is only an okay photographer makes his photos count for something.
So, I gathered together all the sign photos I took, to do a big collection. But that was taking too long, so I picked out the long thin ones, and here are those ones, in chronological order. I really did take the first one first:
Click on each to get the bigger pictures.
No coincidence that two of them - arguably three of them - are in English. There’s quite a bit of English to be seen in French shops, just as there’s quite a bit of French in English shops.
Byrrh is the local drink of Thuir. It’s a lot like Port. I’d link to the website, but it makes noises that you have actively to silence. I hate that.
What “lefties” means, when on the front of a shop, I have absolutely no idea.
LATER: This was all done in great haste, and I neglected to mention that the “lefties” sign is actually in Spain, in a big shopping centre we visited (and got stuck in because of traffic jams all afternoon (don’t ask)). But, I still like the sign and am still baffled by it.
Indeed. Photoed by me yesterday afternoon:
Learn more about the service at one of the places featured on the van door, such as this one.
The early version of this posting had a title with the word “verbose” in it, but that was inaccurate. This is more words that you’d see on a van twenty years ago, but it’s all good stuff.
Yes, it’s a bus, totally covered in an advert:
Click on that horizontalised graphic if you don’t believe me. Buses like this one, photoed by me in Charing Cross Road this evening. really liven up London. Basic monochrome red is so twentieth century.
But when it comes to buildings, plain bright red is a step towards riotous colour.
Today I made the mistake of going out to do something before I had shoved something up here. So this is not a complicated posting. It’s a rubbish lorry, which I photoed today, just before doing something, near the Angel tube station:
Dirty Harry’s Waste Management, of Chingford, would seem to be the kind of enterprise that doesn’t have its own website. It is merely mentioned on lots of other websites, of the sort that enable you to do research on enterprises that don’t have websites.
The art on the side of this rubbish collecting lorry reminds me of that on these Wicked Campers.
Indeed. While searching through the archives for this picture, I came upon this one:
I’d just seen a Superman v Batman poster in the tube, so this 3D Batmovie advert jumped out at me, metaphorically speaking. The photo was taken in May 2008, so anyone who cares can work out which Batmovie that would be.
I like the highly appropriate architectural background. That being, I think (supercommenter Alastair may want to correct me), County Hall.
Here’s a Superheroine, photoed moments later:
I’m guessing that’s Lara Croft.
Later I took this snap, of the appendages of a slightly less superheroic figure:
The South Bank of the River Thames abounds with people dressed up in strange costumes, soliciting money. I say not so superheroic, but these figures do at least remain superheroically immobile.
Now that the weather has at last changed from wintry to springy, I am about to go out to take more snaps, and I wanted my blogging duties here done before all that. And now they are.
Yes, I’ve been continuing to photo taxis with adverts. Here are half a dozen of the most recent such snaps.
First up, further proof, if you need it, that the internet has not abolished television. People still like to be passively entertained, surprise surprise. But the internet is in the process of swallowing television, so that they end up being the same thing:
Next, become an accountant! Note how they include the word “taxi” in the advertised website, presumably to see whether advertising on taxis is worth it. Note to LSBF: I have no plans to become an accountant.
Note also the Big Things picture of London, something I always like to show pictures of here, and note also how out of date this picture is. No Cheesegrater, for a start:
Next up, a taxi advertising a book. I do not remember seeing this before, although I’m sure it has happened before:
Next, Discover America. I thought it already had been:
Visit a beach. I didn’t crop this photo at all, because I like how I tracked the taxi and its advert, and got the background all blurry, and I want you to see all that blurriness. Nice contrast between that and the bright colours of the advert. A little bit of summer in the grey old February of London:
Finally, a snap I took last night, in the Earls Court area. And now we’re back in the exciting world of accountancy, this time in the form of its Beautiful accounting software:
As you can see, it was pitch dark by the time I took this. But give my Lumix FZ200 even a sliver of artificial light and something solid to focus on, and it does okay, I think. A decade ago, that photo would have been an unusable mess.
I am finding that taxi advertising changes very fast these days. All of the above photos, apart from the one with the beaches, was of an advert I had not noticed before.
Which means that in future years, these taxi photos will have period value, because the adverts will have changed over and over again with the passing of only a handful of years.
Photoed by me, when I visited Barcelona in the summer of 2005:
This began like as an advert, but has mutated into Art. It seems to be quite a big deal, over there in Barcelona. My picture is of it supported by a structure which has since been replaced.
I have been a bit ill. Still am, rather. Hence this rather random posting, even by my random standards, and hence also the fact that although I tried to find out what this owl originally advertised, I pretty soon gave up. Anyone?
I was going to put up a picture I took of the Sagrada Familia (the big spikey Gaudi cathedral), with cranes. But the internet is full of pictures of the Sagrada Familia, without cranes, and also with cranes.
There’s a really good piece at Samizdata, posted earlier today by Michael Jennings, about Why a traveller loves Uber.
In a piece I did a while back about Uber, I speculated that a typical way that people will first get the Uber habit is when they visit a foreign city, where they trust the local taxi drivers about as far as they can spit them. So, they use Uber. Michael, with massively greater recent globetrotting experience than me, bangs this point home. We libertarians do love to talk about Uber.
One of my regular visit sites, Dezeen, recently featured a story about the redesign of the Uber logo, which resulted, critics mocked, in a new logo that looked like an arsehole. Uber’s head of design then immediately stepped down, to spend more time with his family.
This might be true. He was tired, and had been spending lots of long hours away from home, working on the design of the arsehole. That could be it.
What on earth possessed these designers to dump the U and go with a near-O instead, like they were changing the name from Uber to Ober, Oil of Ulay (now Olay) style, I cannot imagine.
None of this logo nonsense will change anything. Uber is great, no matter how they choose to logotomise it.
So, I’m about half way through telling the massed ranks of BMdotcom readers about an excellent day out with G(od)D(aughter) One, which was many months ago, now. My last posting about that was done at the end of last year. And there you were thinking, what with this no longer being last year, the year in which the excellent day out happened, I was all done with that day. Oh no. There’s lots more to be said about it. It feels to me like I’ve hardly started.
Today, since this is Friday, cat day, and more recently non-human creatures of any kind day, here are, not actual creatures, but some vans which I snapped that day, which illustrate some of the contrasting attitudes that we humans used to have and have now towards non-humans.
We eat non-human creatures:
We use sculpted non-human creatures to carry us on roundabouts
We also make use of real non-human creatures in circuses to entertain us, circuses and entertain us humans. Or, we used to. This kind of things has become rather old school and unfashionable, on account of it being considered cruel.
Now, that sort of entertainment has been almost entirely replaced by the pleasure we get from conserving and staring at non-human creatures:
On the matter of which London Big Thing says London loudest, then the clear answer is, if you are choosing only one: Big Ben.
This advert on a taxi had Big Ben, alone, saying London, and so does this movie advert, recently snapped by me in the tube:
As you can see from that short list of movie stars - a Scotsman based in America who now talks American, and two real Americans - this is an international slam bang things exploding movie, not a local posh British actors paid not-so-much movie. Their question was: What Big Thing says London to The World? Answer: Big Ben.
What I find interesting about this graphic is how very big they manage to make Big Ben look, like a New York skyscraper. It is as if the penumbra of celebrity that surrounds this Thing is now bigger than the Thing itself. (This often happens with famous things, I think. When you finally get to see certain famous paintings, they too seem very small. Wow. Is that it?) Compared to other Big Things, in London and elsewhere, the actual Big Ben is not very big at all.
I wonder, is that what tourists say, when they finally set eyes on it?
This plot summary zeroes in on London’s Big Things. The various stars of the movie, it says:
… must work together to stop the terrorists from the assassinating world leaders and the destroying the landmarks in the city.
Too many “the"s there, but you get the idea. Never mind the people. The World Leaders and the Big Things are what count.
I like white vans. And since this is Friday, I at least want recently to have encountered, virtually or for real, something feline, but with a bit of a difference from the usual internet felinities.
So, I was pleased to notice this vehicle, outside the Queen Elizabeth Conference Centre, across the road from Westminster Abbey, yesterday afternoon:
More about the enterprise in question here.
It is surprising, to me, given how much attention cats now get in the popular culture, how few enterprises use cattery to advertise themselves in this kind of way.
I still fondly remember a posting I did on Samizdata, over a decade ago now, about a banged-up police car that was claiming to be Working for a safer London. Well, the white van below, photoed back on December 29th of last year, isn’t as big a PR clanger as that was, but it is a bit bad:
I know, I know. You can’t really make data insecure by damaging the van on which it says “secure data management”. This is the enterprise in question. Look at where the green lines cross the phone numbers, and you will see that, in the picture there, it is not the same van. So, they have more than one van. And by the look of it, what these vans do is transport documents. Nevertheless, this blemish suggests a certain sloppiness, or maybe I mean a certain willingness to seem sloppy, that does not sit well with handling data securely. If I was them, I’d want it sorted soonest.
On the same day, on the same photo-expedition, I also photoed this van:
Not nearly as white as the secure data van, but more to the point: not a scratch and squeaky clean. Which is appropriate, because this is also a business which needs to look like it is taking care when it is doing its business:
With paramount importance placed on quality and support, all equipment is thoroughly cleaned, tested and checked by our experienced engineers ...
Here’s another van, also snapped on that same expedition, that is both white and clean:
White vans often get rather dirty, but not this one:
Calabash are the No.1 commercial cleaning and washroom services company in London. Since 1992 we’ve been ensuring our clients maintain their premises to the highest standards ...
This, in other words, is a van that also needs to be maintained to the highest standards, and by the look of it, it is.
On the same day I photoed this stuff, up there in …
…, I also photoed white vans, like these ones:
“Rimessa a nuovo e posa pavimenti in Legno” is the Italian for having sex for the first time, very elegantly (like they’re performing), on the pavement, in a place called Legno. No not really, I don’t know what that means. Something to do with wood flooring.
As for th van on the right, rather black but with a giant white painted piece of seafood on it, well, I like it. Although I do miss the times when the Wright Brothers didn’t mean that, but meant the first people to fly an airplane and land it, or whatever it was exactly that the original Wright Brothers did.
Here, on the other hand, is a white van of the sort you don’t want to see:
Graffiti, badly covered up or badly cleaned up, and then more graffiti. Not good. I have never seen a white van that was an graffiti battlefield before. Graffighting?
So, I’ll cheer myself up with another white van, this time an excellent one, photoed more recently, outside a building site in Westminster:
A white van for looking after tower cranes. White vans don’t get any better than that..
Today I have been what passes with me for busy. By this I do not mean that I have been doing anything along the lines of work, of benefit to others. Oh no. But I have been paying attention to a succession of things, all of which involved me not being in much of a state to do anything else.
There was a game of cricket, there was a game of rugger, and a game of football. England defeated South Africa. England defeated Scotland. And Spurs defeated Watford. So, three for three. And then I went to hear a talk at Christian Michel’s, about The Unconscious, Freudian and post-Freudian. Freud, it turns out, was right that there is an Unconscious, but wrong about a lot of the details.
On my way home from that talk, I took a photo. Technically it was very bad photo, because it was taken through the window of a moving tube train. It is of an advert at a tube station. But my photo did the job, which was to immortalise here yet another assemblage of London’s Big Things, in an advert:
That’s only a bit of the picture, rotated a bit, lightened and contrasted a bit and sharpened a bit.
The advert was for these visitor centres, which sound suspiciously like what used to be called “information desks”.
I see: the Cheesegrater, the Wheel, the BT Tower, Big Ben, the cable car river crossing, the Gherkin, Tower Bridge, the Shard, St Paul’s, and the pointy-topped Canary Wharf tower. I forgive TfL for plugging the embarrassing Emirates Dangleway. If they didn’t recommend it, who would?
Because of all that busy-ness, I have no time to put anything else here today.
Tomorrow: Super Bowl!
LATER: AB de Villiers, talking about South Africa now being two down with three to play:
“I can’t help but think, shit we have got to win three games in a row to win this series. Shucks, I mean. But that’s the fact of the matter. In situations like this, whether you are 2-nil up or 2-nil down, you have to take a small step. The next game is important for us. Shucks.”
We all know what shit is, but now learn what a shuck is.