Brian Micklethwait's Blog

In which I continue to seek part time employment as the ruler of the world.

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Category archive: Advertising

Monday August 24 2015

I’m concocting a short Samizdata posting which will need, if and when it ever materialises, its readers to be able to read what it says in this:

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Samizdata readers!  If you need this bigger to read it, click on it!

Friday August 21 2015

Photoed by me, outside Earls Court Tube, last night:

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Click on that to get the bigger, truer, duller, original picture.

Friday August 14 2015

That’s not my punctuation.  That’s their punctuation:

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This is sort of a wedding photo, in the sense that I took it just before the wedding of Ayumi and Richard, last Saturday, just outside the Church, where there is a market.

There was nobody manning this particular stall, selling miniature pub signs.  And I have a rule about signs that say No Photos, or for that matter No Photo’s.  That rule is: I take a photo of all such signs that I encounter.  Their rule: No Photos.  My rule: Photo of their rule.

I’m guessing that what they mean by a photo is a carefully composed photo of just one of these signs, so I don’t believe that, in the unlikely event that they find out about me posting this photo here, they’ll care.  Besides which, maybe they have discovered that if they exhibit all their signs for sale, and stick “Sorry! No Photo’s!” in among them, they get free publicity from photographers like me.

I didn’t really compose the shot.  I just grabbed it, on my way into the wedding.  But I do like how it says “Queen Vic” and then “England”, right at the top.  And, top left: “London”.

This had to go up today, because as you can see, cats are involved.  And my rule about sometimes having stuff here about cats on Fridays has mutated in my head into a rule that says that I may only mention cats on Fridays, otherwise they’d overrun the entire blog.

Speaking of cats, I also recommend this video, which I found when I visited, after long absence, Norman Lebrecht’s site, this morning.

And see also: Fossils reveal felines drove 40 species of canines to extinction after arriving in North America.

And: An actual exhibition about cats and the internet, just opened in New York.

Wednesday August 12 2015

Today, a truly wonderful White Van sped through my field of vision, but by the time I had extracted my camera from my bag it had been and gone.  But, I remembered the name advertised on it ("Upshot"), and better yet the service advertised ("Ground Based Aerial Photography"), and when I got home I looked the story up. A truly twenty first centurion would have looked it up on the spot.

I even found, at the Upshot website, a picture of the van which I think I saw myself, in Tottenham Court Road:

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My first thought was that here was an enterprise only made possible by drones.  Well, drones are part of the Upshot story, but there is a lot more kit involved than merely drones buzzing about.

I had to look up the acronyms UAV and ROV.  UAV is Unmanned Aerial Vehicle and ROV is Remotely Operated Vehicle.  I sort of knew those, but needed to be sure.  But yes, drones.

The language at this website is pervasively evasive:

Given the nature of our work we cannot always advertise the scope of our experience, ...

Indeed.  The word “surveillance"s occurs quite a lot.  It’s all a bit creepy.  But then, photography so often is, I think.

But, I did like this photo, of lots of photographers:

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Click to get it bigger.

Friday August 07 2015

More and more, I find myself interested in not only architecture but vehicles.  Time was when I would always wait for vehicles to move out of the way, while I took photos of more properly photographic things, like buildings.  But vehicles are also interesting.  It is interesting, for instance, that most of the photographers I like to observe still regard vehicles only as an aesthetic interruption, rather than as being worthy of aesthetic reflection in their own right.

A particular category of vehicle I have recently been hoovering up with my Lumix FZ200 is “black cabs that aren’t actually black”.  I chose this particular specimen because this is Friday and there is a big cat involved:

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For Londoners, it’s an obvious fact, a fact not worth discussing, that whereas many black cabs are indeed black, many are not.  But how many of those unfortunates who do not live in London, or who do not even visit London regularly, or who may never have visited London, know that black cabs aren’t necessarily black?  Such persons may be interested by this, to them, unobvious fact.

Okay, not so very interesting, especially if you are a Londoner.  But what do you make of this car?:

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I photoed that soon after photoing the bald selfie stick guy in this earlier posting.

As it sped away I took another photo of this car, which was very blurry but which did just about tell me what its very distinct number plate was.  And I can definitely tell you that the car is this car.  It’s an example of something called “car wrapping”, whatever that may be.  Comments anyone?

Even weirder is this car, which I photoed yesterday afternoon, in Victoria Street, soon after photoing the taxi in picture number one above:

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What on earth is that?  The www told me nothing.

I note that this weirdmobile has a distinctly Middle Eastern flavour to it, including what looked (in other blurrier pictures) like quite a lot of Middle Eastern writing on it, in among the English verbiage.  But what it all means, or what kind of service is being sold or publicised, I have no idea.  Again: can anyone tell me more?

Monday July 27 2015

Today, from an advert in Shoreditch High Street, I learned of a game which is new to me …:

image

… Zorb football.  As I have already told you, in the heading of this.

Zorbing.

The website in the picture.

Video of people playing Zorb football.

The tackling reminds me of this.

Tuesday July 07 2015

Indeed:

image

I had this complicated posting in the works, but, as often happens, it got too complicated.  Usually, in these circumstances, I fob you off with a quota photo of that Pavlova statue.  This time I thought I’d fob you off a quota White Van instead.

Learn more about the enterprise in question here.

Wednesday June 24 2015

I like cricket.  And I like drones.  But which is best?

There’s only one way to find out.  Fight.

Actually, all the drone did there was hover, waiting to be clobbered, which, a minute and a half in, it duly was, by Chris Gayle.

What I want to see is a game where drones fight against each other.  Or a war.  Either would do.

Or, perhaps a demo.

Monday June 08 2015

I didn’t put these two covers next to each other.  The Lady did it, outside its big old office in Bedford Street, London WC2.  Here is what that office looks like, that being a shot of the sort I neglected to take at the time.  You can see lots of covers in the windows along the bottom.

So, here are the two covers:

image

Shot December 15th 2014.

For those unfamiliar with Brit TV, the guy on the right is this guy.

Monday June 01 2015

My rule for violating anonymity here at this blog, by sticking up recognisable pictures of strangers, is that if they are making a spectacle of themselves, then it is okay for me to carry on doing what they started.  Someone wearing a weird costume in public or doing something weird in public, or just very deliberately looking spectacularly beautiful in public, are fair game.

There is nothing weird about this guy’s costume, whom I spied at Oxford Circus tube station last night, but he was behaving rather weirdly.  So I photoed him, and here he is:

imageimage

He, I am sure, had no idea that I was photoing him while he was photoing.  Any more than I would have noticed if someone else had been photoing me while I was photoing him.  Which it would have made perfect sense, to me anyway, for someone else to do.  If I saw a bloke photoing a bloke photoing in the tube, I’d have photoed the pair of them like a shot, and what a shot it might have been.

Maybe a Real Photographer would like the lack of advertising in the advertising spots there, preferring arty grunge to vulgar commerce.  But I reckon that adverts might have added even more fun to those shots, especially if there had been some relevant slogan or slogans involved.  But now I’m just being greedy.

Sunday May 24 2015

Indeed.  Both of them were photographed by me, in central London, yesterday afternoon.

The first was very striking mainly because of its colour, or the colour it was showing to me.  Very pretty in pink:

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Seriously, I found this bus very eye-catching.  You don’t expect to see a London double decker decked out in that colour.

It was selling ice lollies.

The second strange bus was this:

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Something to do with Bayern Munich, as you can see.  I stood as far away from this bus as I could, but the pavement was just not deep enough.  But, you get the picture.

When I got home, I quickly found that the website shown there gets you to some sort of Bayern Munich fan club.  Dittelbrunn is a place just north of Schweinfurt.

But why “Gulp”?  Was “Gulp ‘82” some kind of tournament they won, in 1982?  I asked the internet what gulp means in German, but sadly, all the internet wanted to tell me was the German for gulp.  Anyone?

Friday May 22 2015

And this one has a camera!:

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Drone details.

It’s like the internet can read my mind.

Am I happy about that?  Are you?

More to the point, what are the rules about flying one of these things around in London?

Thursday May 21 2015

After an hour in the first test against New Zealand, England are now 30 for 4.  This is exactly the sort of start the England bosses did not want, because it will amplify the clamour for the return of Kevin Petersen.

Quoth Cricinfo:

Here’s Ed: “Oh dear, an inevitably miserable summer for English cricket has now commenced ... and can already hear the plaintive cries of ‘KP, blah blah, must bring KP back ... blah, blah ... it’s SCANDALOUS, KP, blah blah, he’s box-office, you know ...’”

Well, you can see which side “Ed” is on.  As for me, well, I want cricket to be entertaining and diverting.  Whatever England do or do not manage this summer, first against New Zealand, and then against Australia, it will certainly be entertaining and diverting.  If England win, hurrah!  If they lose, then there will be all the “KP, blah blah” that Ed refers to.  Sport is, among other things, soap opera, and it promises to be hugely soapy and operatic this summer, because England now look like doing very badly.

My main opinion about English cricket just now is, as it has long been, that the people running it seem to imagine that the I(ndian) P(remier) L(eague), now nearing its climax for this year, is “just another T20 slogfest”, when in truth it is the Indian T20 slogfest, which means that you can earn more money playing in it than in the rest of your year as a cricketer.  Something like that anyway.  It’s a lot of money, especially if you are really good at it.  And money talks.  Money says that the world’s best players now all want to play in the IPL, and that they will not want to play stupid test matches in England against England.

I will never forget the first day of a recent England/WI series, in England, in mid-may, when Gayle scored a terrific century.  But, not a terrific century for the West Indies against England, a terrific century for the Royal Challengers Bangalore.  I also distinctly remember blogging about this at the time, on the day, but cannot find anything by me about this.

Yes I can.  Here:

I remember very little about that meaningless test series in England, but I do remember that on the first day of it, Chris Gayle scored a brilliant century. I watched this brilliant century on my television. But Gayle did not score this brilliant century for the West Indies, against England. He scored it for the Bangalore Royal Challengers.

You would think that the ECB would have got the message. How soon before cricket fandom everywhere just hoots with derision at these “test matches” in the sodden and frigid English spring? Such tests test nobody except the out-of-their depth second-stringers sucked into them. With the star players of the touring side missing, these tests mean very little. Sport is all about meaning. Drain the meaning from a game, and the thing is dead in the water. Literally in the water, if you are playing in England, in May, and you don’t get lucky.

So, memory does not deceive.

Well, it would seem that England still have the trick of enticing the best New Zealanders to come and play test matches in England, in mid-May.  That is, the NZ cricket bosses are still able to insist that their IPL-ers come to England, in the nick of time.  But this still isn’t satisfactory.  I will be interested to see, when I watch the highlights of day one this evening on the telly, how big the crowd is.

England, at lunch, are now somewhat less soapy and less operatic 113 for 4, after the beginnings of a decent stand between Root and Stokes.  But still very iffy.

Here is a picture I took in 2005 of Kevin Pietersen and Shane Warne, which I spotted at Waterloo Station in June of that year (it’s not one of those pictures):

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Having had lunch, England are now 182 for 4, and the big stand by Root and Stokes is getting bigger and bigger.  Stokes is really stepping on it.  Hurrah!  If England end up with a decent score, the KP clamour will fade.

And, happy coincidence, my other team, Surrey, are also right now enjoying a century stand for the fifth wicket, this time by Sanga and Roy.  Roy is really stepping on it.

Happy days.

MOMENTS LATER: Stokes out, Sanga out, withing seconds of each other.  Not so happy.

Wednesday May 20 2015

A few months back my computer got a going over from The Guru, and I immediately started receiving more internet advertising than hitherto.  At first this continued because I merely didn’t know how to stop it.  But now, I find myself interested by this advertising.

I like old-school advertising, the sort that has no idea who you are or what you like, not even a bad idea.  I learn from old-school advertising how the world in general is feeling about things, which is interesting and amusing information.  (This is, for me, one of the pleasures of walking about in London.  (Soon this pleasure may also vanish, because of embedded spy cameras.  Soon, I may find myself looking at adverts for classical CDs and history books (and drones – see the rest of this), whenever I walk past a billboard).)

But I am now starting to enjoy new-school, internet advertising, where your most trifling internetted thought results in adverts appearing a little while later, for related (or so the internet thinks) products.  Sometimes, it’s just crass, like a salesman barging into a conversation at a party and changing it.  Fuck off jerk.  But I am starting to enjoy this sort of advertising, sometimes.

So, for instance, all my droning on here about drones - arf arf - has resulted in adverts for this miniature contraption appearing on my computer screen:

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As you can see from this picture, this drone is very small.  It is also very cheap.  But does it have a camera on it?  Could you even attach a camera to it, or would that make it too heavy and crash it?

The last drone posting here was about a drone noticed by 6k that costs $529 dollars.  But the above drone costs a mere £13.78.  It is as cheap as that partly because you get it in the form of a kit rather than completed.  But there must surely be a factory in China where people are paid 10p a go to assemble such things.  I could surely buy a completed Eachine Q200 40g Carbon Fiber FPV Quadcopter Multicopter if I wanted to, rather than have to make do with an Eachine Q200 40g Carbon Fiber FPV Quadcopter Multicopter Frame Kit.

Kit or completely, I have no intention whatsoever of buying such a thing any time soon.

I can’t help thinking what gadgets like this, so small, so cheap, will do to photography, in a place like London.

A lot of what this blog is about is the texture of everyday life, and how that is changing.  (I mean things like down-market computer stuff and smartphones and CDs.  And advertising, see above.) Well, these drones are not yet a Big Thing about which old-school moany newspaper articles are being written about how the twentieth century was better, blah blah.  But, they soon will be.

If I ever do get a drone to take photos, you may be sure that I will make a point of photoing the other drones.  Although that’s assuming I’d be able to make something like a drone actually work, and I now assume the opposite.  Maybe I will compromise, and photo all the drones I see from the ground.  So far, I have only seen drones for real in shop windows.  But give it a couple of years …

And oh look, the mere fact of me working on this posting, embedding links into it, caused another advert to present itself to me (for this only slightly more expensive drone (and this one you don’t have to assemble yourself (it’s like it read my mind!))), when I switched to reading something Instapundit had linked to.  The advert has vanished now and been replaced by something for Walt Disney (?), but I screen-captured it before it went:

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Adverts at blogs are a rich source of horizontality, I find.

Saturday May 16 2015

One of my happier fancies here at this blog has been a category of photos called: I just like it!  And I just like this:

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The point being that the sort of things that I write about here, and investigate, and then photograph very purposefully and self-consciously, often begin just as things that I like.  When I trawl through the photo-archives, I find things that I thought I only started noticing quite recently cropping up casually, years back.

So, what do I like about the above picture?  It certainly isn’t how well those leaves have come out.  (Although in my opinion out-of-control light in a photo at least tells you that it was very sunny.) Do I think the RSC is GENIUS?  Only a bit.  No, I think what I like is the way that the advert is about as pompous as it is possible for an advert to be, yet life goes on right next to it and indifferent to it.  Or maybe not.  Maybe something else completely.

It’s the top of one of those open top double-decker buses, by the way.  And below that, the advert is for a show called Matilda.