Brian Micklethwait's Blog

In which I continue to seek part time employment as the ruler of the world.

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Category archive: Advertising

Monday May 21 2018

I spent most of the time I had available today for blogging working on a piece about Dominic Frisby, in connection with this.  I want to sleep on it rather than shove it up tonight, but it should be up at Samizdata tomorrow.

So here is a quota movie poster, on the side of a bus, which photoed in Paris, when I was there recently:

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I don’t love movies as much as I used to, but I still love movie posters.  And I especially love them when they are advertising an Anglo-movie to non-Anglos.

Thursday May 03 2018

I really like this photo I took, a couple of years ago; of a poster featuring the Wheel with its top sliced off; and behind it the actual top of the actual Wheel

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However, another version of this photo might have been even better.  If I had gone closer to the poster, and put the top of the actual Wheel right on top of the poster, that might have been truly impressive.

But I distinctly remember thinking at the time that what with the road being full of traffic, this might have meant a long wait waiting for a gap, and what with me already having had a long day and wanting to get home, so I said to myself: I’ll come back later.

But by the time I did come back later, the poster had gone.

If you see a photo, take the photo:  Immediately.

One of the categories I have assigned to this posting is: How the mind works.  But this was more a case of: How my mind didn’t work.

Tuesday April 24 2018

I’d never heard of it, until, yesterday, at a bus stop near near Finsbury Park tube station, I observed, and photoed, this:

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This advert didn’t impress me.  I actually laughed.  The Pauline Quirke Academy.  Give over.  You’re ‘avin’ a laugh.  I did anyway.

Later, I saw the same advert in the tube:

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This did impress me.

I think it was that the back of a bus is a tacky advertising spot, used by tacky enterprises that you have never heard of and will never hear of again.  Ergo, the PQA must be tacky and will soon disappear.  The tube is not such a tacky spot to advertise.  Ergo, the PQA is not so tacky after all.

I wish the PQA every success.  PQA website.

Pauline Quirke is best known to me for doing this.  And to most others, if the internet is anything to go by.

Might someone else who saw both adverts have been more impressed by the bus advert than by the tube advert?

Thursday April 12 2018

At the time of the Scottish Independence referendum, I discovered in myself a great fondness for the Union Jack.  Not for its political symbolism.  I see the break-up of the UK as pretty much, in the longer run, inevitable, and probably desirable.  We’d be rid of Scotland’s stupid politics, and they have to live with all the consequences of their stupid politics and would shape up.  Win win.  No, I just like the Union Jack as a design.

One of the many things I like about the Union Jack is how you can change the colours, yet still keep it clearly recognisable, as an altered Union Jack, but still a Union Jack.I don’t know any other flag design that works so well that way.

So, for instance, this afternoon, on my way from meeting up with a friend, I was in Wilton Road (I think it was) and I encountered this Union Jack variation:

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Website.

Friday March 16 2018

I’m trying to wrench my sleep patterns back into something like sanity, and this now leaves me very tired.  Which is the plan working, but it makes blogging rather difficult.  So, today, one photo, and that’s your lot:

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Plus, although I’m tired, here is a detail, that emphasises the flamingo aspect:

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The relevant bit of the website.

Thursday February 22 2018

There were so many fun things in Churchill’s underground wartime lair.  Some of my favourites were not to be seen among the genuine antiquities.  Rather were they mere reproductions, on sale in the gift shop.  Of these, I think this one, a wartime poster, spoke to me most eloquently, from that far off time, just a handful of years before I was born:

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I have always been very careful to refrain from dressing extravagantly.

Tuesday February 06 2018

After a hard afternoon yesterday, exploring Churchill and his wartime government’s subterranean lair, I was, in the evening, in no mood to do much else.  But Christian Michel had one of his 6/20 evenings (yes I know, on the 5th (there was a reason but I have forgotten it)), and I forced myself to attend, knowing that I would not regret this.  And I didn’t.

The highlight of my evening was undoubtedly getting to talk with an artist and art teacher by the name of Elina Cerla.  We spoke about how we were both fascinated by the difference between how two eyed people see things, and how one eyed cameras, or camera-like gadgets used by artists, see things.  Summary: very differently.  Also about how she is more concerned to help people solve the artistic problems they consider important, rather than to shape them all into her preferred sort of artist.

She gave me her card before we went our separate ways, so I’m guessing she will have no problem with me linking you to that website.

You could become one of Elina Cerla’s pupils by doing what this says:

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Having already wandered about in the website, I was particularly struck by that naked figure when I came across it elsewhere on the website, so I was intrigued later to find that she chose it to illustrate her teaching advert.  I think you will agree that this image inspires confidence that the time of pupils will not be wasted.  This is someone with definite skills to impart.

I am presently listening to this YouTube interview.  Refreshing absence of art-speak bullshit and political infantilism, of the sort commonly emitted by those who practice (or who are attempting) shock-art.

Sunday January 21 2018

Today I went to see a movie.  I and the person I went with fixed to meet beforehand at the statue in the middle of Piccadilly Circus.  I got there early, and took a ton of photos, of which only the photos of the rain-affected pavement were not terrible.  Here is one of these:

image

Photography is light.

I tried photoing lots of umbrellas, and I succeeded, if by that is meant that I took a lot of photos of umbrellas.  But, they were all terrible.

Monday January 15 2018

So today I was up to my neck doing other things.  Well no not really, I just forgot about doing this, until it was bed time.  So, here are some photos of people photoing a man playing a tuba with flames coming out of it:

imageimageimage
imageimageimage

Photoed by me, under Blackfriars Bridge (the one with a railway station on it), earlier this month.

I do not know why the man in the red and white hat was holding a bit of silver paper.  Something to do with food he had been eating?

This man is regularly seen playing his flaming tuba, all over London.  I myself saw him playing outside Embankment tube, not so long ago.  Also being worshipped by photoers.

Wednesday January 10 2018

Incoming from GodDaughter2:

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Pimlico in Kensington, said the email, photoed near her place of work.  She knows the kind of thing I like, doesn’t she?

Are such vans rare and exotic in Kensington?  I see them all the time, in and around Pimlico.

Friday December 01 2017

Last Saturday, a friend invited me to share some gin at The Star.  We also each had a pie, with red wine in it.  Delicious.

The Star is quite near to the junction of Oxford Street and Tottenham Court Road, and has a great slab of Crossrail turmoil right slap against it, which has turned the formerly busy Great Chappell Street into a poky little footway, and has for a year or three now destroyed all possibility of passing trade to The Star.  So, The Star has switched to invites and events.  It hasn’t now even got a sign on over its front door.  Where there once was and still ought to be a sign, there is, for the time being anyway, only blank blackness:

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But inside, things liven up considerably, in particular with an enjoyably ironic display of antique signage:

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This next one, also visible above in the general display, being a particular collector’s item, which explains why I waited until today (Friday is Cats and Other Creatures Day here at BMdotcom) before displaying it here:

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That wouldn’t be allowed now, any more than all the tobacco adverts would be.

imageAnd since this is a Cats and Other Creatures Day, there on the right is an advert for another product from the same enterprise.  If the product had been made of budgies and canaries, I’m sure the pussies would have loved it.

We got there on the dot at 1pm, opening time, and were the first there, hence those empty tables to be seen above.  But the place was soon buzzing with happy gin drinkers.

An earlier posting, featuring a photo I took just before I got to The Star, was also naughty, in a different way.  It’s interesting what naughtiness is now and is not now allowed.

Friday November 24 2017

Yesterday I showed a photo that I actually took yesterday, rather than last year or last decade.  And today I’m doing the same.  I’m showing you another photo that I took yesterday:

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That’s the inside of the domed roof in the middle of Leadenhall Market in the City of London.  This is another of those photos which is a lot easier to take if you have a twiddly screen, such as I always now have.

Here is the next photo I took, to show you which place I mean:

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To me, one of the odder things about Leadenhall Market is that all the enterprises plying their trade in it would seem to be obliged by the house rules to proclaim their names in the exact same style and size of lettering.  This is not what you get in most shopping centres, which is what this place basically is.  But, fair enough: their gaff, their rules.  And although in one sense this is uniformity gone a bit mad, in another sense it is variety, because this is not something you see very often.

It is clearly a recent thing, and Wikipedia confirms this:

Between 1990 and 1991 the market received a dramatic redecoration which transformed its appearance, enhancing its architectural character and detail. The redecoration scheme received a special mention in the Civic Trust Awards in 1994.

Ah yes.  Commercial, you understand, but not too commercial.  The subtle business of not being too businesslike.

I passed through this place on my way to Monument tube, having been wandering towards the City and its Big Things from the Bethnal Green area, enjoying the last daylight of a very fine yesterday.  Of which maybe more here later, and of which maybe not more here later.  (This blog is also not very businesslike.)

Wednesday November 15 2017

On Thursday November 23rd, the latest manifestation of The Ashes kicks off:

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I took the above photo in the pedestrian tunnel that goes north from South Kensington tube towards the Royal Albert Hall, or in my case towards the Royal College of Music (where GodDaughter 2 was singing in a concert).

But look more closely.  This is not an advert for The Ashes themselves, an advert, that is to say, for the chance to watch or otherwise witness some actual cricket games.  No.  This is an advert for the means to play in a computerised cricket game.

The last licensed Ashes game was Ashes Cricket 2013. It was developed by Trickstar Games (also based in Melbourne, Australia) but was so irredeemably terrible it was comically cancelled after it had been released (it was quietly released on Steam in November 2013 but yanked down just four days later).

I knew nothing of this until now, even though I follow actual cricket very keenly.  The only computer game I ever play is Solitaire.  Blog and learn.

I wonder how the income earned from the sale of this computer game will compare with the income earned by the actual Ashes cricket games.  I’m guessing that, assuming they’ve now done a better job of it than was done in 2013, the comparison will be quite favourable. Although: Bairstow, Root, Ballance, Broad, Anderson and Cook will presumably be getting their slices of the computer game action.

Sunday October 08 2017

Yes.  I ran it by Adriana plus her Plus One (Perry de H), at that feast I reported on yesterday, and it turns out that I’m not the only one who finds the phrase “self storage” …

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… to be rather odd.  (That’s this.)

I know what self storage is.  It’s the name given to the process of ridding your self of some of the crap by which your self is currently surrounded and impeded, without actually chucking it away irrevocably.  In particular, when your self is in between locations, or when your self has moved from a big place to a smaller place, your stuff, or your excess stuff, needs to be stored somewhere.

But self storage, taken literally, sounds like you are parking your self in a warehouse and for the duration, your life will consist only of all the extraneous crap.

You become like a zombie or something.  I can understand people wanting to put their mere selves to one side while earning a living.  That might make a rather profitable business.  But while actually, you know, … trying to live … ?

Odd.

Tuesday September 26 2017

A day or two ago I got an email from someone or something selling greetings cards, claiming that my birthday, September 26th, is the most popular birthday there is.  Today, which is September 26th, the same email with only small adaptations bombarded me again.

The thing about modern individually targetted advertising - emails, adverts that pop up on your computer screen, that kind of thing – is that you don’t trust them.  For instance, what if some know-a-lot computer happens to know that my birthday is September 26th, as many such computers surely do, and thinks that it will get a rise out of me by typing September 26th into its mass-email about what date the most popular birthday is?

So I asked the www, parts of which I do somewhat trust, and according to this Daily Telegraph piece from December 2015, it’s true.  The Daily Telegraph these days is not what it was, but for what it is worth, here’s what they said:

A new analysis of 20 years of birth records by the Office for National Statistics shows a dramatic spike in the number of children born in late September, nine months after Christmas. …

Overall September 26 emerges as the most common birthday for people born in England and Wales over the last two decades.
It falls 39 weeks and two days after Christmas Day, meaning that a significant proportion of those born on that day will have been conceived on Christmas itself.

I don’t know how popular September 26th was as a birthday way back when I was biologically launched.  I’ve always thought of my parents as pretty straight-laced and careful about things like when to have children.  But, did they just get pissed on Christmas Day 1946 and start me up by mistake?  Maybe so.  (Maybe they got pissed carefully.)

Anyway, whatever, happy birthday me.