Brian Micklethwait's Blog

In which I continue to seek part time employment as the ruler of the world.

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Category archive: Advertising

Sunday May 24 2015

Indeed.  Both of them were photographed by me, in central London, yesterday afternoon.

The first was very striking mainly because of its colour, or the colour it was showing to me.  Very pretty in pink:

image

Seriously, I found this bus very eye-catching.  You don’t expect to see a London double decker decked out in that colour.

It was selling ice lollies.

The second strange bus was this:

image

Something to do with Bayern Munich, as you can see.  I stood as far away from this bus as I could, but the pavement was just not deep enough.  But, you get the picture.

When I got home, I quickly found that the website shown there gets you to some sort of Bayern Munich fan club.  Dittelbrunn is a place just north of Schweinfurt.

But why “Gulp”?  Was “Gulp ‘82” some kind of tournament they won, in 1982?  I asked the internet what gulp means in German, but sadly, all the internet wanted to tell me was the German for gulp.  Anyone?

Friday May 22 2015

And this one has a camera!:

image

Drone details.

It’s like the internet can read my mind.

Am I happy about that?  Are you?

More to the point, what are the rules about flying one of these things around in London?

Thursday May 21 2015

After an hour in the first test against New Zealand, England are now 30 for 4.  This is exactly the sort of start the England bosses did not want, because it will amplify the clamour for the return of Kevin Petersen.

Quoth Cricinfo:

Here’s Ed: “Oh dear, an inevitably miserable summer for English cricket has now commenced ... and can already hear the plaintive cries of ‘KP, blah blah, must bring KP back ... blah, blah ... it’s SCANDALOUS, KP, blah blah, he’s box-office, you know ...’”

Well, you can see which side “Ed” is on.  As for me, well, I want cricket to be entertaining and diverting.  Whatever England do or do not manage this summer, first against New Zealand, and then against Australia, it will certainly be entertaining and diverting.  If England win, hurrah!  If they lose, then there will be all the “KP, blah blah” that Ed refers to.  Sport is, among other things, soap opera, and it promises to be hugely soapy and operatic this summer, because England now look like doing very badly.

My main opinion about English cricket just now is, as it has long been, that the people running it seem to imagine that the I(ndian) P(remier) L(eague), now nearing its climax for this year, is “just another T20 slogfest”, when in truth it is the Indian T20 slogfest, which means that you can earn more money playing in it than in the rest of your year as a cricketer.  Something like that anyway.  It’s a lot of money, especially if you are really good at it.  And money talks.  Money says that the world’s best players now all want to play in the IPL, and that they will not want to play stupid test matches in England against England.

I will never forget the first day of a recent England/WI series, in England, in mid-may, when Gayle scored a terrific century.  But, not a terrific century for the West Indies against England, a terrific century for the Royal Challengers Bangalore.  I also distinctly remember blogging about this at the time, on the day, but cannot find anything by me about this.

Yes I can.  Here:

I remember very little about that meaningless test series in England, but I do remember that on the first day of it, Chris Gayle scored a brilliant century. I watched this brilliant century on my television. But Gayle did not score this brilliant century for the West Indies, against England. He scored it for the Bangalore Royal Challengers.

You would think that the ECB would have got the message. How soon before cricket fandom everywhere just hoots with derision at these “test matches” in the sodden and frigid English spring? Such tests test nobody except the out-of-their depth second-stringers sucked into them. With the star players of the touring side missing, these tests mean very little. Sport is all about meaning. Drain the meaning from a game, and the thing is dead in the water. Literally in the water, if you are playing in England, in May, and you don’t get lucky.

So, memory does not deceive.

Well, it would seem that England still have the trick of enticing the best New Zealanders to come and play test matches in England, in mid-May.  That is, the NZ cricket bosses are still able to insist that their IPL-ers come to England, in the nick of time.  But this still isn’t satisfactory.  I will be interested to see, when I watch the highlights of day one this evening on the telly, how big the crowd is.

England, at lunch, are now somewhat less soapy and less operatic 113 for 4, after the beginnings of a decent stand between Root and Stokes.  But still very iffy.

Here is a picture I took in 2005 of Kevin Pietersen and Shane Warne, which I spotted at Waterloo Station in June of that year (it’s not one of those pictures):

image

Having had lunch, England are now 182 for 4, and the big stand by Root and Stokes is getting bigger and bigger.  Stokes is really stepping on it.  Hurrah!  If England end up with a decent score, the KP clamour will fade.

And, happy coincidence, my other team, Surrey, are also right now enjoying a century stand for the fifth wicket, this time by Sanga and Roy.  Roy is really stepping on it.

Happy days.

MOMENTS LATER: Stokes out, Sanga out, withing seconds of each other.  Not so happy.

Wednesday May 20 2015

A few months back my computer got a going over from The Guru, and I immediately started receiving more internet advertising than hitherto.  At first this continued because I merely didn’t know how to stop it.  But now, I find myself interested by this advertising.

I like old-school advertising, the sort that has no idea who you are or what you like, not even a bad idea.  I learn from old-school advertising how the world in general is feeling about things, which is interesting and amusing information.  (This is, for me, one of the pleasures of walking about in London.  (Soon this pleasure may also vanish, because of embedded spy cameras.  Soon, I may find myself looking at adverts for classical CDs and history books (and drones – see the rest of this), whenever I walk past a billboard).)

But I am now starting to enjoy new-school, internet advertising, where your most trifling internetted thought results in adverts appearing a little while later, for related (or so the internet thinks) products.  Sometimes, it’s just crass, like a salesman barging into a conversation at a party and changing it.  Fuck off jerk.  But I am starting to enjoy this sort of advertising, sometimes.

So, for instance, all my droning on here about drones - arf arf - has resulted in adverts for this miniature contraption appearing on my computer screen:

image

As you can see from this picture, this drone is very small.  It is also very cheap.  But does it have a camera on it?  Could you even attach a camera to it, or would that make it too heavy and crash it?

The last drone posting here was about a drone noticed by 6k that costs $529 dollars.  But the above drone costs a mere £13.78.  It is as cheap as that partly because you get it in the form of a kit rather than completed.  But there must surely be a factory in China where people are paid 10p a go to assemble such things.  I could surely buy a completed Eachine Q200 40g Carbon Fiber FPV Quadcopter Multicopter if I wanted to, rather than have to make do with an Eachine Q200 40g Carbon Fiber FPV Quadcopter Multicopter Frame Kit.

Kit or completely, I have no intention whatsoever of buying such a thing any time soon.

I can’t help thinking what gadgets like this, so small, so cheap, will do to photography, in a place like London.

A lot of what this blog is about is the texture of everyday life, and how that is changing.  (I mean things like down-market computer stuff and smartphones and CDs.  And advertising, see above.) Well, these drones are not yet a Big Thing about which old-school moany newspaper articles are being written about how the twentieth century was better, blah blah.  But, they soon will be.

If I ever do get a drone to take photos, you may be sure that I will make a point of photoing the other drones.  Although that’s assuming I’d be able to make something like a drone actually work, and I now assume the opposite.  Maybe I will compromise, and photo all the drones I see from the ground.  So far, I have only seen drones for real in shop windows.  But give it a couple of years …

And oh look, the mere fact of me working on this posting, embedding links into it, caused another advert to present itself to me (for this only slightly more expensive drone (and this one you don’t have to assemble yourself (it’s like it read my mind!))), when I switched to reading something Instapundit had linked to.  The advert has vanished now and been replaced by something for Walt Disney (?), but I screen-captured it before it went:

image

Adverts at blogs are a rich source of horizontality, I find.

Saturday May 16 2015

One of my happier fancies here at this blog has been a category of photos called: I just like it!  And I just like this:

image

The point being that the sort of things that I write about here, and investigate, and then photograph very purposefully and self-consciously, often begin just as things that I like.  When I trawl through the photo-archives, I find things that I thought I only started noticing quite recently cropping up casually, years back.

So, what do I like about the above picture?  It certainly isn’t how well those leaves have come out.  (Although in my opinion out-of-control light in a photo at least tells you that it was very sunny.) Do I think the RSC is GENIUS?  Only a bit.  No, I think what I like is the way that the advert is about as pompous as it is possible for an advert to be, yet life goes on right next to it and indifferent to it.  Or maybe not.  Maybe something else completely.

It’s the top of one of those open top double-decker buses, by the way.  And below that, the advert is for a show called Matilda.

Saturday May 09 2015

Spent day doing other things, so quota photo time, but from the archives:

image

Taken in June 2005.  I don’t understand mobile phones, but presumably things have changed since the above arrangements were advertised.

But how about that war that either Britain, or Europe, had with France?  I don’t remember that.  Seriously, I wonder what on earth that was about.

Sunday May 03 2015

In the early, at first brightly sunlit evening I went walking by the river, over Vauxhall Bridge and then turning right on the other side, towards Battersea.

I noted progress on the new flats.  The sky was a beautiful colour.  The flats are not a beautiful colour:

image

The river was adorned by bright reflections off the buildings on the far side.

image

The evening sun also lit up the bright green wall that keeps the river in its correct place:

image

There is a new US Embassy taking shape, …:

image

… although it will not be a very interesting shape:

image

Battersea Power Station is missing one of its chimneys:

image

This is probably something to do with the fact that it is having dwellings built in it:

image

And, when I looked inland, towards the south, over the railway, I saw some world class roof clutter:

image

So I was in a good mood.  Until, on my way back home, I saw this:

image

Yes, there is an election coming, and we will all vote in such a way as to try to deny office to the political party we most hate, which in my case is the Labour Party.  Which means I will probably vote for the bastards advertising themselves with the signs above.

As you can see, by then it had become rather gloomy.  As had I.

Tuesday April 21 2015

Yesterday, while walking along the sharp right kink at the top end of Horseferry Road, which I do a lot, I looked up into the bright blue sky and beheld things of colourful beauty.  What do you suppose it is?:

image

Does this make it any clearer?:

image

Clear for those to whom it is now clear, but still not very clear for most, is my guess.

Try this:

image

Yes, it’s a Big 4.  And if you still don’t know what it is, apart from it being a Big 4, it is the Big 4 outside the fantastically over-the-top front door of Channel 4 TV HQ.

This Big 4 has changed a lot over the years.  (You can see a few of those changes in among all this google-search-imagery.) Different artists and designers have taken it in turns to adorn its metal skeleton in a succession of different colours and costumes.  The above is merely the latest iteration of this process.  And definitely one of the better ones, I think.

I like how the colours all vanish once you get straight in front of the 4, and all you get is a relatively bland white 4.  The effect is calculated to resemble the fleeting glimpse of the 4 that you get in the various intros you see just before Channel 4 shows on the telly.  Note also how the sun at that particular later afternoon time of day picked out the white bits of the Big 4, while leaving the stuff behind it in relative darkness.  I still don’t really understand how this happened, but I definitely like it.

The bad news, however, is that to get that particular Big 4 picture from the exact right place, you need to be standing in the middle of the road that turns south off Horseferry Road, past the left hand side of C4HQ, as we look at it, and at exactly the spot where the pavement would have been, right next to Horseferry Road itself.

So, finally, what we now see is the exact moment when a car came up right behind me and honked loudly, anxious to get past me and out of Horseferry Road instead of being stuck right in it, and honked at in its turn by angry cars behind it. 

image

I immediately jumped out of the car’s way, and it politely waved thankyou as soon as it had made its slightly relieved way past me.

A lot of cars deliver and collect a lot of people to and from that exact spot, and they must get this a lot.

Thursday March 19 2015

Following on from yesterday’s White Van, here is another White Van, which marks the moment when I first started really noticing these things.  It was parked outside an office just round the corner from my front door:

image

Let’s take a closer look at the driver’s door of this White Van.  Because the exact moment when the whole White Van thing clicked inside my head was when I saw, and photoed, this:

image

There you go.  They’re having a laugh about White Van Man.  I told you it was a thing.

This happened on December 17th of last year, which was about a month after the Shadow Ministress did her tweet that cost her her shadow job.  But they’ve been driving around in that joke since well before all that, as this blog posting from April of last year proves.

And I know this got me thinking about White Vans, because the very next photos I took were of this:

image

I had been noticing this other White Van hanging around near my home, but until that moment I had not considered it something worth photoing.  Then, I did.  And, off an on, I’ve been photoing such vans ever since, although few of them as lavishly decorated as that one.

Wednesday March 18 2015

Ever since that ruckus when a Labour Shadow Cabinet Ministress got into hot water with a tweet which involved a White Van, I’ve been photoing White Vans.  And, in fact, I think I have been doing this since before that little drama.  This White Van, photoed by me today in the Covent Garden area, is one of my favourites so far:

image

The point is, White Vans have rather gone up in the world.  Lots of them now come with much carefully designed décor and info.  London now abounds with fleets of White Vans thus decorated, white being the preferred colour by far.  It’s like an automotive uniform.

It’s as if White Vans have a sort of macho-stroke-ironic appeal to those who drive them, and to the rest of us.  The drivers, when asked what they do for a living, can say: I drive a White Van.  Oh, ha ha ha!  But no, not one of those White Vans, the sort they have in Essex.  Oh no.

Or alternatively, if the driver is a genuine White Van Man, with no irony involved, of the sort that lady politician was having a go at, he’s happy too, even if he would probably prefer plain white, rather than all that poncey verbiage.  And he’d rather have sacks of cement or tubs of plaster in the back there, rather than nerdy SF stuff.

Well, not sure about that.  But White Vans are definitely, as they say nowadays, a thing.

Friday March 06 2015

Indeed.  But not an advert for a cat, an advert by a cat.  The story of the century so far:

image

Photoed by me this evening near to Shoreditch Overground station, underneath the railway.

The website is here.  What’s going to happen there, in Upminster, I am really not sure.  Are they playing music live, or just playing recordings they’ve done, or playing recordings others have done?  Or what?  And why the big pussy cat?  To get the attention of irrelevant people like me?

Once upon a time, it was thought that the internet might abolish regular advertising.  Now regular advertising advertises the internet.

Saturday February 21 2015

Today I decided that I would like to do one of those “A Year In …” postings, at the end of this year, featuring newspaper front pages, one for each month.  Everything hinged on whether I’d happened already to have taken any pictures of front pages during January.

And, I had.  These front pages:

image

And I expanded the picture, and scrolled across.  Tax demands.  Some NHS politics ruckus.  Snow warning.  Something to do with racing, which anyway is not properly visible.  Yawn yawn yawn yawn.  And then there’s that “Big D”.  I still don’t know what “Big D” stands for.  It’s incomprehensible.  But look at this subheading:

image

That’ll do.  The rest will have to be rather better, helping readers to remember big stories of the year, but this little story will do for starters.  The project survives.

A rather more serious newspaper page which I also photoed in January, not a front page but it got my attention, was this, from the Evening Standard of January 21st:

image

Latest news about that:

Badawi is serving 10 years in prison, and has also been sentenced to 1,000 lashes for blog posts criticizing Saudi Arabia’s clerics.

The first 50 lashes were delivered on Jan. 9 and Amnesty said he’s had none since then.

His detention and sentence have stirred up worldwide condemnation.

Amnesty being one of the chief stirrers.  Good for Amnesty.

“Insulting Islam” is what Badawi has been convicted of.  Carry on handing out punishments like that for “crimes” like that, and the “insults” hurled at the evil monstrosity that is Islam can only grow in volume.

Islam.  The bad stuff in it is bad.  And the supposedly good stuff in it only helps the bad stuff to go on doing bad, which means that the “good” stuff is bad also.

Tuesday February 03 2015

Recently, circumstances took me up from the South Bank walkway onto Waterloo Bridge.  As I recall it, the idea was to walk across the bridge to one of the District Line tube stations on the north bank.  But before I did that, I took pictures from the south end of the bridge, from which a lot can be seen.  This isn’t the half of it, but it is some of it: 

image imageimage image

Time was when I’d have taken only pictures like that last one, of Big Ben through The Wheel.  Note that all the other pictures contain things that will soon pass.  Cranes.  And two adverts for entertainment, one for this and one inside the Thing the advert is on the outside of.  Also, in among taking these shots, I also took this one, which was very temporary indeed.

That Big Ben shot is through a gap between, I think, the Royal Festival Hall and the Hayward Gallery.  Between two of those South Bank concrete lumps, anyway.  I do like gaps.  And then I moved a few yards south, and through the same gap between the lumps, or maybe through another gap, I saw this:

image

Here are two pictures I took a few days later, to explain what the above roof clutter is, both taken outside Westminster Abbey:

image image

As you can see, the spikey bobble is on the top of Methodist Central Hall.  And the roof clutter is one of London’s great roof clutter clusters, on top of top of New Scotland Yard.  As so often with roof clutter, such a bland facade.  With such a crazy hairdo.

The man scratching his back is, I think, St George, commemorating the Crimean War.  But that could be quite wrong.

As I get to know London better, I learn to connect distant views to close-up views, not just of obvious stuff, but of everything.

Sunday February 01 2015

Adverts can be very revealing:

image

I spotted this advert at a bus stop in Quimper, Brittany, on January 2nd.

The point is, this is not Paris.  Quimper is a provincial French city rather than a big French city.  So this really got my attention.

More fun being had with the Union Jack there.

Friday January 09 2015

Indeed.  Behind the photographer is a coach:

image

Passing buses and lorries make fine backdrops for photos I find.  I especially like this because the picture on the coach (in aid of this enterprise, I presume) is so bizarre.  This is exactly how the picture emerged from the camera.  No cropping, no rotating, nothing.  It was taken last September, outside Westminster Abbey, looking away from the main entrance and towards Parliament Square.  None of which is even at bit clear, because of the coach.  Unless you are a railings spotter.

I spent the day building CD shelves, hence the need for a quota photo.