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In which I continue to seek part time employment as the ruler of the world.

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Category archive: Advertising

Friday September 16 2016

How do you know if a cat is happy?  Answer, mostly: from the sounds it makes and from its bodily movements.  It purrs.  It shoves its face against your legs, or your face.  These are the strongest signs.

A still photo of a happy cat, or any kind of realistic picture, is not likely to communicate feline happiness nearly so definitely.  And that is particularly true if you are only allowed a picture of the cat’s face.  It’s eyes may be nearly shut, but that could just be because it’s resting, rather than especially happy.  And anyway, good pictures of faces, the sort that really get our attention, have eyes which are wide open.

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I’m guessing that this may have been the thinking behind the above, to me, rather unsettling image.  There are no eyes-wide-open eye-catching photos of happy cats, so they slapped a smile on a cat in a drawing.

But, as I often say of rather peculiar things that I show photos of here: it got my attention.  Click on the above for a bit of context.  I took the photo in the Earls Court area, rather than Notting Hill, and it was of a bike.

The website.

There is, of course, that Cheshire Cat, but that’s rather unsettling also.

Saturday September 10 2016

If I take a photo like this …:

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… then I am liable to feel quite a lot of affection for the spot from which I took it.  Big Things. Cranes.  Roof clutter.  A lit-up sign with news about a cricket game.  Advertising, including even an advert for the excellent City A.M. (bottom right).  True, it’s a bit gloomy.  But that only makes the cricket score shine all the brighter.

Here, below, is a photo of the spot that I took the above photo from:

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Yes it’s the Oval Pavilion.  There is now sunshine, going sideways because by now it is the evening. Surrey have narrowly defeated Notts and all is well with the world, unless you were supporting Notts.

Here is another photo which I took a year later, from almost the same spot.  Just sitting a bit further back:

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Judging by the next photo I took, I must have surveyed the scene. 240 Blackfriars.  St Paul’s.  Yellow cranes.  Yes, let’s take a closer look at those yellow cranes:

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However, since taking all of the above (and a great many more (to say nothing of vans outside)) I have taken also to visiting another excellent Big Thing viewing platform, namely the one at the top of the Tate Modern Extension.

And when I looked more closely at the above photo of the yellow cranes, I observed this:

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Still the yellow cranes, but this time we can also see the Tate Modern Tower much more clearly.  And the Tate Modern Extension is right behind a new block of flats, one of the ones already referred to in this earlier posting, about how you can see right into these new flats from the Tate Modern Extension viewing platform.

So, if I could see parts of the Tate Modern Extension viewing platform from the top of the Oval Pavilion, it ought also to be possible to see the top of the Oval Pavilion from parts of the Tate Modern Extension viewing platform.

And so it proved.  On my first expedition to the Tate Modern Extension viewing platform, I had given no thought to the Oval Pavilion.  But on my second visit, having scrutinised my Oval photos in the manner described above, I tried to photo the Oval Pavilion.  A lot, because I couldn’t myself see it properly.

Success:

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On the right, in green, the famous Oval Gasometer.

Here, in case you are in any way unsure, is the Oval Pavilion:

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For the last few days, I have been asking myself why I so much relish little visual duets of this sort.  Liking A, liking B, seeing A from B, seeing B from A.  Why am I so diverted by this?  Rather than answer this question, I will just leave it, for now, at putting the question.  I have the beginnings of some answers meandering about in my head, but they can wait.

Wednesday September 07 2016

imageI think it looks like they’re giving someone two fingers, rather than two kangaroo ears.  At least it’s not pointing at us.  It’s more like we’re doing it.  Weird.  It will be interesting to see if it survives.  Quite apart from anything else, I just think it is extremely ugly, in the same kind of way that the 2012 Olympics logo was ugly.

Tuesday August 16 2016

I continue to hoover up White Van pictures whenever an interesting one presents itself.  And this one, that I encountered yesterday evening in Victoria Street, is surely a classic of the genre:

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What I enjoy so much about this van is how this enterprise clearly started out in a state of in-your-face honesty.  Yeah, we do lavs.  Our boss is Dave.  Workplaces need lavs.  You got a problem with that?  Everyone needs to piss and/or shit every now and again.

But then, as business expanded, the euphemisms crept in.  Changing the website was too complicated, but the surrounding verbiage got more polite and decorous.  That’s my take, anyway.  Have you ever seen the word “welfare” used like that?  I haven’t.  “Welfare Vans” sounds a bit like something laid on by the Japanese Army during the war, providing you-know-what to the soldiery, and for which they still refuse to apologise to the women thus made use of.

Go to www.davlav.com and it’s all explained:

These self-contained welfare vans offer independent diesel heating, washing, toilet and kitchen/eating facilities. Also included are auxiliary power microwave, hand wash and water boiler. Our welfare vehicles offer superior standards and are completely mobile, providing staff with all the facilities required by current employment law. All parts comply with the new legislation for Whole Vehicle Type Approval.

I might have guessed there’d be government regulations involved.

Thursday July 28 2016

As I said yesterday, much socialising this week.  Another do tonight, and yesterday, another visit with Darren to the Oval.

One of the advantages of my White Van fetish is that whenever I am waiting to meet someone in London, I can pass the time by photoing White Vans, of which there are invariably some and often many.  So, while I waited to meet Darren, I photoed White Vans, and also a couple of not-so-White ones.

Before elaborating on the vans let me be clear that Darren was not late.  He was spot on time.  I was early.  The trip to the Oval is not a totally familiar one for me, so I made sure I was not late by being early.  Hence these vans.

Pride of place goes to the first van, light green in colour, decorated with the regalia of the Surrey County Cricket Club.  I spotted this vehicle as I was making my way towards the Hobbs Gate, where we were due to meet.  It was parked under one of the Oval’s huge stands.  All the other vans were photoed outside the aforementioned Gate.

By the way, I love what I found when I followed the above link, to the Cricinfo Hobbs profile:

Jack Hobbs was cricket’s most prolific batsman. He finished with 61,237 first-class runs and 197 centuries, most of them stylishly made from the top of the Surrey or England batting orders. And he might have scored many more had the Great War not intervened, or if he hadn’t been inclined to get out shortly after reaching 100 to let someone else have a go.

Anyway, here are the vans:

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1.1: The Surrey CCC van, as related above.

1.2: The first of two snaps with a bike angle.  But, bicycle recovery? This van is for collecting bikes to mend, but not, alas, for recovering bikes that have been stolen.  The bits where it says “We fix bikes” have, for me, an air of clarificatory honesty about them.  Like they were added to lower falsely aroused expectations of daring do against the criminal classes.

1.3: This one I especially like, because I like White Vans and I like signs (by which I mean: I like to notice them).  And here is an example of the former devoted to the latter.  Note in particular: “Health & Safety Signage”.  A big growth area in recent years.

2.1: I think this is my favourite one, of these.  Usually, what I like about the White Vans I photo is the profusion of information that they supply.  But in this case it’s the lack of information that made me smile.  VOITH?  Like: Everyone knows what VOITH is!  But not me.  Turns out it’s an enterprise that makes stuff for cars.  When it says it “builds its partnership with Vauxhall”, this doesn’t mean with Vauxhall the place (which is very near to where I was standing when I took the photo), but rather with Vauxhall the car making enterprise.

2.2: A black van, devoted to cleaning.  Very wise.  One of the problems with White Vans is how dirty they can look, if only slightly dirty.  And if you are a cleaning enterprise – and especially if you are a fantastic cleaning enterprise - you don’t want your vans looking dirty.

2.3: More bike involvement, this time in the form of a Deliveroo biker upstaging a van devoted to motorbikes.  Luckily, I also like to photo Deliveroo bikers.  (See 2.4 here.)

That’s enough vans.

Tuesday July 19 2016

Indeed.  Photoed by me this afternoon:

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I remember enjoying the original Ghostbusters, because of its pro-free-market political angle.  This piece explains this political angle well.

Mostly what I think about all the feminism in this latest iteration, and of all those complaining about the feminism, is that you don’t own works of popular entertainment just because you liked them when you were young.  If you like the original but not the new one, then ignore then new one and watch the old one again.  It is very childish to get all steamed up about your childhood memories being mucked about with, if they have not actually been mucked about with.  I mean, the original Ghostbusters survives, and has not in fact been in any way tampered with.

LATER: The Original Ghostbusters: A Free Market Gem

Wednesday July 13 2016

I continue to photo London’s black cabs and their adverts, particularly when they are entirely not black, because of being covered in a big taxi-shaped advert.

Here, for instance, is an unblack cab that particularly caught my eye, in Oxford street around a week ago:

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What strikes me about this image …:

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… (and oh look, I managed to save the picture without all the website verbiage on top of it), is that London looks … well, see the title of this. 

The way the website puts a logo of Principal Tower in the middle of that picture makes it look like Principal Tower is right in the middle of all this foggy drama.  Actually it’s way off to the left, near Broadgate Tower, beyond Liverpool Street Station.

As for this looking like Dubai, I have in mind pictures of Dubai that look like this:

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I guess there’s something rather appealing about the idea of living in a magic tower which just hovers in the sky, with all that mess below blotted out.  Unless you need to nip out to do some shopping.

Wednesday July 06 2016

That being the name I have given to this photo, taken yesterday afternoon:

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Pride of place in all the temporariness goes to Centre Point, currently having some kind of makeover.  But there are also cranes, crane shadows, flags, and all manner of urban thisness and thatness, including a big face on the back of a Boris bus, advertising Coca Cola.

Why the Union Jacks I wonder?  Was the idea that, following the vote for Remain that was obviously going to happen, there would always be a Britain?  Tourists, this place is still its good old British self?  Leavers, bad luck, this is your consolation prize?  Remaining doesn’t mean that Britain will be gobbled up by Europe?  (Even though that is the plan.) Seriously, I wonder what the thinking was there.

Whatever, it makes for a pretty photo, I think.  Also, good light.

Sunday June 12 2016

Photoed by me yesterday, in Lower Marsh:

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How soon before you will be able to take a smartphone photo of such a vehicle, and then, on your screen, press on the Twitter or Facebook squares, or on the website, and get there.  Presumably, with that squiggly square, you can already do something like this.

That would certainly be an “intelligent advertising” improvement on what I have heard threats of, which is that adverts will change when they see you coming, to something they believe you are interested in.  But I don’t believe that will happen any time soon, because how would you stop other people seeing what the advert thinks you are interested in?  Leaving it up to you to investigate further, if you want to, will be much more civilised.

Thursday May 12 2016

I love signs.  They communicate a lot, by their nature, but they are not considered Art, so they aren’t preserved.  They come and go, and stuff that comes and goes is how a photographer who is only an okay photographer makes his photos count for something.

So, I gathered together all the sign photos I took, to do a big collection.  But that was taking too long, so I picked out the long thin ones, and here are those ones, in chronological order.  I really did take the first one first:

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Click on each to get the bigger pictures.

No coincidence that two of them - arguably three of them - are in English.  There’s quite a bit of English to be seen in French shops, just as there’s quite a bit of French in English shops.

Byrrh is the local drink of Thuir.  It’s a lot like Port.  I’d link to the website, but it makes noises that you have actively to silence.  I hate that.

What “lefties” means, when on the front of a shop, I have absolutely no idea.

LATER: This was all done in great haste, and I neglected to mention that the “lefties” sign is actually in Spain, in a big shopping centre we visited (and got stuck in because of traffic jams all afternoon (don’t ask)).  But, I still like the sign and am still baffled by it.

Saturday April 30 2016

Indeed.  Photoed by me yesterday afternoon:

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Learn more about the service at one of the places featured on the van door, such as this one.

The early version of this posting had a title with the word “verbose” in it, but that was inaccurate.  This is more words that you’d see on a van twenty years ago, but it’s all good stuff.

Thursday April 28 2016

Yes, it’s a bus, totally covered in an advert:

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Click on that horizontalised graphic if you don’t believe me.  Buses like this one, photoed by me in Charing Cross Road this evening. really liven up London.  Basic monochrome red is so twentieth century.

But when it comes to buildings, plain bright red is a step towards riotous colour.

Tuesday April 05 2016

Today I made the mistake of going out to do something before I had shoved something up here.  So this is not a complicated posting.  It’s a rubbish lorry, which I photoed today, just before doing something, near the Angel tube station:

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Dirty Harry’s Waste Management, of Chingford, would seem to be the kind of enterprise that doesn’t have its own website.  It is merely mentioned on lots of other websites, of the sort that enable you to do research on enterprises that don’t have websites.

The art on the side of this rubbish collecting lorry reminds me of that on these Wicked Campers.

Wednesday March 30 2016

Indeed.  While searching through the archives for this picture, I came upon this one:

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I’d just seen a Superman v Batman poster in the tube, so this 3D Batmovie advert jumped out at me, metaphorically speaking.  The photo was taken in May 2008, so anyone who cares can work out which Batmovie that would be.

I like the highly appropriate architectural background.  That being, I think (supercommenter Alastair may want to correct me), County Hall.

Here’s a Superheroine, photoed moments later:

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I’m guessing that’s Lara Croft.

Later I took this snap, of the appendages of a slightly less superheroic figure:

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The South Bank of the River Thames abounds with people dressed up in strange costumes, soliciting money.  I say not so superheroic, but these figures do at least remain superheroically immobile.

Now that the weather has at last changed from wintry to springy, I am about to go out to take more snaps, and I wanted my blogging duties here done before all that.  And now they are.

Monday March 07 2016

Yes, I’ve been continuing to photo taxis with adverts.  Here are half a dozen of the most recent such snaps.

First up, further proof, if you need it, that the internet has not abolished television.  People still like to be passively entertained, surprise surprise.  But the internet is in the process of swallowing television, so that they end up being the same thing:

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Next, become an accountant!  Note how they include the word “taxi” in the advertised website, presumably to see whether advertising on taxis is worth it.  Note to LSBF: I have no plans to become an accountant.

Note also the Big Things picture of London, something I always like to show pictures of here, and note also how out of date this picture is.  No Cheesegrater, for a start:

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Next up, a taxi advertising a book. I do not remember seeing this before, although I’m sure it has happened before:

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Next, Discover America.  I thought it already had been:

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Visit a beach.  I didn’t crop this photo at all, because I like how I tracked the taxi and its advert, and got the background all blurry, and I want you to see all that blurriness.  Nice contrast between that and the bright colours of the advert.  A little bit of summer in the grey old February of London:

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Finally, a snap I took last night, in the Earls Court area.  And now we’re back in the exciting world of accountancy, this time in the form of its Beautiful accounting software:

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As you can see, it was pitch dark by the time I took this.  But give my Lumix FZ200 even a sliver of artificial light and something solid to focus on, and it does okay, I think.  A decade ago, that photo would have been an unusable mess.

I am finding that taxi advertising changes very fast these days.  All of the above photos, apart from the one with the beaches, was of an advert I had not noticed before.

Which means that in future years, these taxi photos will have period value, because the adverts will have changed over and over again with the passing of only a handful of years.