Brian Micklethwait's Blog
In which I continue to seek part time employment as the ruler of the world.Home
Michael Jennings on Confirmation that map use has seriously declined
Brian Micklethwait on Ashes to ashes
itrat batool on Ashes to ashes
itrat batool on Ashes black out
Michael Jennings on Ashes to ashes
Natalie Solent on Victor!
Natalie Solent on Victor!
Peter Briffa on Ashes black out
Michael Jennings on Happiness is Gold Blend at only £3 instead of £4.50
Michael Jennings on Happiness is Gold Blend at only £3 instead of £4.50
Most recent entries
- Taking photos with Big Flat Things
- Long Title (with italics)
- Confirmation that map use has seriously declined
- Comrade Blimp
- Ashes to ashes
- La Porte des Indes
- Friend on telly
- Sculpture at St James’s Tube
- Digital photographers holding maps
- More photos of things past
- Father Christmas Aerodrome
- How big should these squares be?
- Daniel Hannan’s latest book(s?)
- The Kelpies of Falkirk
Other Blogs I write for
6000 Miles from Civilisation
A Decent Muesli
Adventures in Capitalism
Alex Ross: The Rest Is Noise
Another Food Blog
Antoine Clarke's Election Watch
Armed and Dangerous
Art Of The State Blog
Boatang & Demetriou
Burning Our Money
Chase me ladies, I'm in the cavalry
China Law Blog
Civilian Gun Self-Defense Blog
Coffee & Complexity
Communities Dominate Brands
Confused of Calcutta
Conservative Party Reptile
Counting Cats in Zanzibar
Deleted by tomorrow
Don't Hold Your Breath
Douglas Carswell Blog
Dr Robert Lefever
Englands Freedome, Souldiers Rights
Everything I Say is Right
Fat Man on a Keyboard
Ferraris for all
Freedom and Whisky
From The Barrel of a Gun
Gates of Vienna
Global Warming Politics
Greg Mankiw's Blog
Guido Fawkes' blog
Here Comes Everybody
Hit & Run
House of Dumb
Iain Dale's Diary
Jeffrey Archer's Official Blog
Jessica Duchen's classical music blog
Laissez Faire Books
Last of the Few
Libertarian Alliance: Blog
Liberty Dad - a World Without Dictators
Lib on the United Kingdom
Little Man, What Now?
Loic Le Meur Blog
L'Ombre de l'Olivier
London Daily Photo
Metamagician and the Hellfire Club
Michael J. Totten's Middle East Journal
More Than Mind Games
Mutualist Blog: Free Market Anti-Capitalism
My Boyfriend Is A Twat
My Other Stuff
Nation of Shopkeepers
Never Trust a Hippy
Non Diet Weight Loss
Nurses for Reform blog
Obnoxio The Clown
On an Overgrown Path
One Man & His Blog
Owlthoughts of a peripatetic pedant
Oxford Libertarian Society /blog
Patri's Peripatetic Peregrinations
Police Inspector Blog
Private Sector Development blog
Remember I'm the Bloody Architect
Setting The World To Rights
SimonHewittJones.com The Violin Blog
Sky Watching My World
Social Affairs Unit
Squander Two Blog
Stuff White People Like
Stumbling and Mumbling
Technology Liberation Front
The Adam Smith Institute Blog
The Becker-Posner Blog
The Belgravia Dispatch
The Belmont Club
The Big Blog Company
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the blog of dave cole
The Corridor of Uncertainty (a Cricket blog)
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The Welfare State We're In
UK Commentators - Laban Tall's Blog
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we make money not art
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This and that
Category archive: Advertising
Last night, at Chateau Samizdata, I and all others present drank this:
Until last night I did not know that there was any such thing. Well, I knew there was Sauvignon Blanc, but not called that.
Sadly, I failed to properly include the hippo at the top of the label on the left, but you can see plenty of the hippos here, because of course there is a website and you can read all about it.
Clever marketing, I think. The real wine buffs will like it, if they like it, regardless of the name. “Oh yes, it’s actually rather good, you know” blah blah. And the wine unbuffs like me will like it too, because it’s a laugh, and a bit of a tease of wine buffs of the sort who expect wine not to be called such a thing. So, win win.
… in among all the stuff that does not.
Foster’s flaccid Gherkin used to advertise erectile dysfunction treatment. Personally, I don’t think the Gherkin looks like a penis, more like a vibrator. Certainly not a gherkin.
And: Synthetic creature could “save nature” says Alexandra Daisy Ginsberg. Has this woman never seen any horror movies?
Related: Will Jellyfish Take Over the World?
Today I did something I very rarely do these days. I bought a newspaper:
It was The Times of May 24th 1940. Originally it cost 2d, which means two old pennies, from the days of pounds, shillings and pence, which I remember very well, because they lasted into the sixties. Today, I bought it in the local gay charity shop in Churton Street, for £1. There were quite a few more copies of The Times from that time still on sale there, most of them from late in 1939. £1 each. How long they will last, who can say?
Patrick Crozier, do you want me to get more copies for you, if they are still there?
Patrick Crozier’s talk at my place last month, based on The Times in 1913, was superb. He turned the talk into six Samizdata postings, which you can find by going to the last one, and following the links back. Highly recommended if you’ve not read them yet.
LATER: Twenty more copies.
Or maybe alligators. Who is to say? (You perhaps?)
Shop windows are full of strange and photographable things, I find. Sadly, the window aspect of window displays often causes an eruption of reflections that get in the way. Happily not this time, though.
Quota photo because I am now trying to put stuff up here at least every two days.
My friend Alex Singleton dropped by the other day. He often does, after or between appointments that bring him near to my home. He has a blog, which I recommend, and Alex himself recommends blogging as a good way to spread ideas or sell products. I sort of knew Alex had a blog for a quite a while, but did not really register this fact. I am now digging backwards, and finding things like this, from someone called Harold Burson:
The term communications has become synonymous with PR but this does a disservice to our profession by making it tactical … The best term for what we do is public relations.
I recently read a book where “PR” meant photo reconnaissance throughout. It described a different world entirely from ours, in which misdirected photographic efforts could easily cost your your life. But yes, good to encounter someone who is not ashamed of what he does.
Too few practitioners have even heard of the legendary figures of PR, such as Ivy Lee and Sir Basil Clarke, let alone read about them. But it does mean that those who put the time in to study how PR works – practically, not academically – quickly shine.
That’s Alex himself. There are, throughout his blog, regular references to and quotes from old dead guys, another who is frequently mentioned being David Ogilvy. Why reinvent the wheel? A particular theme of Alex’s thinking is that the new social media don’t render all the wisdoms of the PR and advertising past obsolete.
I like how Alex writes. He prefers short and clear sentences to longer and wafflier ones, clear words to the vaguer words so loved by PR-ists. Everything he writes exudes confidence in his ability to help enterprise do their PR better. Which would explain why he is not afraid to have as his latest posting an admiring piece about Rudolf Flesch. Quote:
Flesch writes: “while we don’t need so many words any more to express our thoughts, the words we do use carry a much heavier load of ideas… as far as ideas are concerned, our sentences are usually much longer and fuller than those people wrote two or three centuries ago”.
The danger, he says, is that “our more heavy-handed writers don’t care much for the modern short sentence either; and so we get prose that consists of overlong sentences packed to the brim with long, overloaded words”.
And that, in a nutshell, is what’s wrong with so much material that comes out of big organisations today.
You don’t put stuff like that up if you fear that your earlier postings will then be scoured by envious rivals, successfully, for great gobs of longwinded nonsense.
Alex, just like all these old dead guys, dresses smartly, as he explains in this posting, i.e. more smartly than he did in this photo of him (by me with me also in it) here. I particularly like that one.
Talking with Alex also helped me to think through an enterprise of my own that I am now contemplating. He supplied some very helpful ideas about how I could do this more easily and effectively.
Photographed by me this afternoon, outside the Savoy Hotel, Strand, London, where there are two of these, on either side of the entrance road:
I couldn’t tell, no matter how carefully I looked, whether this is made of real vegetation or just plastic fakery. I asked how long the cats had been there, but got no satisfactory answer. All I learned was that these cats are there for “good luck”.
When home, I googled, and learned of Kaspar.
I shall definitely be having a go on this, which will be up and ready for climbing in the Autumn:
The boundaries between Art, Advertising and Fun get ever blurrier.
This particular bit of artistically fun advertising being to advertise a new way to use “tulipwood”.
Blog and learn.
That mobile phones have cameras means that even regular people now always have a camera with them. Already, mobile phone cameras are quite good. Soon, they will be as good as all but the best cameras, to the point where ever more people will be satisfied with their mobile phone cameras, and accordingly won’t want to be bothering with dedicated cameras at all. This transition is already under way, a fact which I regularly track whenever I roam about London snapping (among other delights) my fellow snappers and their snapping machines.
This photographer, for instance, looks like he’s using a “phone”, the inverted commas there being because these things are so much more than phones, to the point where the phoning is almost an afterthought. As Michael Jennings said last night, it really is something of an accident that we just happen to call these things “phones”.
Here is a photo I took with my Google Nexus 4, very soon after I got it, of Randy Barnett (already featured here in this earlier posting - bottom right of the first lot of pictures there), speaking at Freedom Forum 2013:
As you can see, the quality is okay, but only okay. Compare with the zoomed photo (at the link above) of Barnett, and you can easily see the difference that a better camera makes. If the Google Nexus 4 camera has a zoom feature, I have yet to discover it.
As the picture above shows, I (of course) had my regular camera with me at FF2013. But last night I was out and about for a short while, without that camera, only the Google Nexus 4. I was dining at Chateau Samizdata, and collecting Amazon stuff that I have delivered there rather than at my own front door, because at my own front door there have been robberies. So anyway, a recent arrive at CS was a keyboard, for use with the GN4, but although pre-warned that this keyboard would require two AAA batteries to make it go, I had forgotten to bring these with me. So, I nipped out to buy some. Without my regular camera.
Sod’s Law decrees that whenever you are out and about without your camera, interesting things will immediately present themselves to you. And one such interesting thing did, in the form of a sign making use of the double meaning of the word Pole. But, Sod’s Law was held at bay by my GN4, which I did have with me, in my jacket pocket, because keeping the GN4 in my jacket pocket at all times except when I am using it is The Rule. Snap snap, which fortunately I had more or less learned how to do:
The GN4 may not be much good for distance Big Things, and the like, but it is fine for a sign.
And since the sign was the point, even though I do like scaffolding, here is the bit of the picture with the sign:
No computerised trickery there, apart from the cropping. More than somewhat blurry, but entirely legible, the whole point of letters being that they hack their way through exactly such communicational barriers.
Wedding photography (2): Signs
Remembering a warmer day
The Qur’an is not science – science cannot be ignored
Cleaning lady for hire
It got my attention
Latest C4 logo sculpture
Photographers at Eros and Art in the tube
Ancient and modern (but mostly ancient) cars in Regent Street yesterday
More NFL Fan Rally pictures from last Saturday
The Wheel reflected in a cheeseburger advert
Meaning in sport
Even the Goodyear Blimp is now obsessed with safety
More signs of the times
If you can’t beat them hire them
Another sign of the times
Old school advertising has its uses
Female cows in TV advert shock
And then give up and stay fat
From pop to purrfume
Trust drunk and disorderly
Adverts on taxis and cars
Rockets are a great improvement on balloons
Advertising aimed entirely at me
Zaltzman on Clarke
Links to this and that
Tiny Cardboard Box People Appear All Over Singapore
Expendable movie news
I never knew Marmite came in tanker lorries
Does Google now rule the world of computing?
SAY NO TO GOVERNMENT MOTORS
I EAT RUBBISH!
Under a hundred copies
Was it Sweeney? And what else were they trying to suppress?
Me and Michael Jennings talk tech trends
Model T parts flatvert
Laptop for emails
Minimum Wage flatvert at Guido’s and Iain Dale’s
Indy Flatverts and a Guido Q&A
Thinking thin at the top
More sign photos
Instapundit turns into Idiot Toys
Two Samizdata comments on the sinking of Brown and on the sinking of the Daily Telegraph
Register for your free pack and five £1-off-coupons
Multipurpose internet-connected rabbit
The Fixed Quantity of Advertising fallacy and the menace of targetted advertising
Even crazier crisps!
You don’t wait for it – you go looking for it
If it’s not Art it can be rather fun
Lump art and dinner in sky
Ken Livingstone was beaten by the billboards!
Big head and big something else
Two adverts in the tube
Cisco – fuck off and die
Here they stand
Classic car thinness
Travis Perkins of Pimlico Road are not good at delivering timber
At Bethnal Green railway station
Obama a loser?
Antoine Clarke on the US Primaries – either Obama will beat McCain or McCain will beat Clinton
Dot matrix printing in the sky
Billion Monkey Maria Sharapova lookalikes!!!
Engadget suffers from intermittent giant text disease
When the penny drops
Hear ye hear ye
It’s the decline of old-school advertising that’s really hurting old-school journalism
Smelling the smoke in the Microsoft machine
Real Photographers worship the Logo
Irrelevant heart attack adverts
London tricyclists are getting strong
A spring in their step
Dame Edna and Borats in Piccadilly Circus!
A basic part of the domestic cat’s heritage
Micklethwait’s Four Star Theory of the Internet
Screw you Dove – good on you Ruth Kelly – the right to avoid gay adoption
Male cows do not have udders
Spreading the word for free
More ways to use the best pictures
Antoine Clarke and I don’t talk about elections
Grassy car with blog
Dnalgne no emoc! - Billion Monkey snaps mental Maradona!
Young People models for Old People
Billion Monkeys photo themselves to make you visit Malta!
The Million Dollar Homepage
Cillit Bang made-up twat
Blowing Smoke all over old school advertising