Brian Micklethwait's Blog

In which I continue to seek part time employment as the ruler of the world.

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Saturday December 09 2006

Out partying soon, and who knows when I will return?  So, again, light blogging today.  Plus, the weather is superb and I don’t want to waste too much of it stuck in doors.

Yesterday, I did an mp3 with Perry de Havilland, and afterwards had a nice chat also, about all kinds of this and that stuff.  But, no underlining or greenery where it just said “mp3 with Perry de Havilland”, because that needs a bit of editing, on account of us being somewhat interrupted, and having to move rooms.  And I have avoided editing until now, and don’t know how to do it.  It will, of course, be ludicrously easy when I know how.  But, I don’t know how and will have to find out.

I also fixed up to help Adriana the Media Influencer get her book started.  Adriana the Media Influencer is now in the USA advising The Man (a giant mega-corporation) about how to do Social Media Etcetera, and, partly because of that, and partly because unlike most people who understand twenty first century geekery she looks good and talks good, all kinds of people are now asking: So Adriana, Media Influencer, What do you do? And Adriana’s answer is to going to be to write a book.  Then she can just say: Read my book, and if blogging that, complete Which may or may not end up sounding a bit like this, but that’s probably not a fair comparison.  No, she needn’t say it like that.  On the contrary, the book will make her better at answering that question.

Trouble is that although it is important for Adriana to write the book, it is not urgent, and certainly not as urgent as the work she is doing telling The Man what to do.  Plus, there is always the temptation to think that if she postpones it yet another month, it will be one month wiser and deeper and better.  Buet, it must be written soon.  So, to kick start the process, she is turning the process of writing the book into an event with an audience, with a date and a time and a place, as soon as she’s back from the USA.  And guess who will be that audience.  That’s right, me.  I will ask Adriana, Media Influencer: What do you do? And she will reply, into my little mp3-pee-o gizmo gadget.  Both of us will have the veto on internetting anything that arises, but both of us are optimistic that actually some quite good internetable sound files will materialise, which will help to sell the book and amplify the buzz that already surrounds it, even though it is not even written yet.

I remember placing a bet on Adriana that she would, some day, make it big, (a) because I thought she probably would, and (b) because she looked like she’d be fun and interesting to be a friend of in the meantime.  Now the world in general is coming around to the same ideas, in various combinations.

Some people get more miserable as they get promoted, further and further away from what they love to do.  Adriana is the opposite.  As she gets nearer to the exalted place in society that she was born to occupy she gets happier and more relaxed.  She is the opposite of the Peter Principle (which says you’ll be promoted until you reach your level of incompetence where you will then stay until you die).  She is has risen out of a bolshevik bog she was born into and up through the foothills of the semi-Sovietised western corporate mountains that she then migrated to, to her level of competence, on a throne, next to and at the same level of the world’s various other thrones.

For more background on all this, hear the earlier mp3 that I and Adriana did (bloggage here), which was also originally going to answer the What Do You Do? Question, but ended up telling the story of how Adriana got to where she now is, right up to where she would have said what she now does, except that we’d already been going on for over an hour, so we said, oh well, next time eh?  Next time is now fixed for next Tuesday.

Would really like to hear this podcast. When do you think it will be ready?

Posted by fdsfds on 16 December 2006
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