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In which I continue to seek part time employment as the ruler of the world.

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Monday March 23 2015

First, an outstanding White Van photo snapped from what looks like the inside of a cafe, by Simon Gibbs, to whom profuse thanks:

image

I’ve been photoing White Vans for a month and more, but have never got three of them in one go like that.  That arrived chez moi first thing this morning.

And then, to my amazement, this was this at Guido, also today:

image

That’s right.  Labour have launched there very own White Van!  You wouldn’t dare make that up.  I knew I was onto something with all this White Vannery.

The problem for the Labour Party here is that Essex White Van Man, the original beast, doesn’t work as an employee driver for Wellocks, or for Office Revival or for Yate Supplies (these being the enterprises who own and whose glory is proclaimed by Simon’s three White Vans above), and certainly not for the Labour Party.  He has his own White Van, which is entirely white, as you can see when you peruse that original tweet that got all this fuss started:

image

That snap being a recent one of mine.  And, as Guido points out, a proper Essex White Van is not a Merc, as the Labour White Van is.  He doesn’t go on to say that it should be a Ford Transit, as above, but it should.  The White Van in the original tweet is a Transit.

This new Labour White Van is supposed to separate Labour from the la-di-da world of London and to assert its connection to the common (i.e. non-rich-London) man.  But it fails to do this, because, as these recent White Van postings of mine have been explaining, White Vans covered in poncey graphics are now quintessentially London.  I assume that they have also become quintessentially Wigan and quintessentially Rotherham and for that matter quintessential Dagenham.  But I further assume that when true-blue Wiganians and Rotherhamians and Dagenhamians look at them, they see, not their local culture, but cultural imperialism by bloody London.

(Damn.  I did everything to this posting put actually post it “today”, so I’m leaving the date I originally attached to it.  Cheating I know but it talks about Monday as today, so Monday it is.)

There is another economic variable at play - the cost of signage. I expect you will it’s dropped of in recent years and more true blue white van men will have decorated vans than in prior decades.

One reason: innovation in digital printing.

Posted by Simon Gibbs on 25 March 2015

Oh poor, poor little white van men in the provinces. Can’t afford a bit of signage for their vans. ‘Marketing’ is far too long a word for them.
Jesus, you are worse than Thornberry.

Posted by Matthew May on 28 March 2015
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