Brian Micklethwait's Blog

In which I continue to seek part time employment as the ruler of the world.

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Thursday October 13 2016

I recently photoed this van:

image

What intrigued me about it was its minimalist propaganda message.  “GREY MOTH”.

My original thought was that, in the age of google, you don’t actually need a mass of information to find out all you want to know about an enterprise.  That’s what this posting was going to be about.  (I still remember fondly that van outside the Oval, which just said “VOITH”.  I quickly learned all about VOITH.)

Trouble is, if the name of the enterprise is “GREY MOTH”, and you google “grey moth”, well, in addition to the GREY MOTH enterprise, somewhere in there, you get lots and lots of grey moths.  (If you google “voith”, all you get is VOITH.  A voith is not a regular thing, from which the VOITH enterprise merely took its name.)

Luckily, however, there was a website on the van, front and back.  This website was back to front at the front, ambulance style, but I was still able to decypher it as: www.grey-moth.com, crucially including that all-important hyphen.  Which, as you see, gets us where we need to be.  And it turns out to be a very interesting business.  I was thinking that it would be some dreary fashion enterprise, but not a bit of it.  Turns out, it’s an aerial videoing business, using drones.

I’ve been keeping an eye on drones for a while.  And after initially wondering if I might ever buy one, I eventually concluded: no.  If you get a drone, then you will either have to take it very seriously and learn all about how to do it, and become a full-time droner, mastering not only all the technical problems of drones but also the many legal minefields that droners must walk across (safety and privacy to name but two).  Or: not.  And I decided: not.

Drones, in other words, are not toys.  But, they are a huge business opportunity, both for businesses that can make serious use of them, like farms or pop concert promoters or movie-makers, and for people willing to master drone use for a living and to hire themselves out.  Like Grey-Moth does.

Speaking of minimalist propaganda, those Guys & Dolls Unisex Hair Stylists look like they are ("UYS DOL S") on their last hair curlers, if not already gone.

What about the sport of drone racing? everyone seems to think corporate America are the only ones using drones. I think the next big thing is DRL or Drone Racing Leagues. It will be the bridge between the sports world and gamer’s. The main stream media such as ESPN has already picked up on the vibe.

Posted by Drone Misfits on 28 November 2016
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